When we decided to start our crowdfunding campaign “It is kosher?” on Indiegogo, we came to a decision, that we need a kind of viral video to create in order to attract more supporters.
So, we worked out a thorough scenario with ideal character, found an animator and he started working on this video project.
We loved our hero at once – he’s looks exactly as we imagined.

So, our man had to go to a place, called Middle-of-Nowhere. Seems like it is a business trip, because he’s going alone and looks really busy.
The problem is that there is no Jewish population in the city and no Chabad houses at all. The only way is to go to an ordinary supermarket and buy some food. It might end with failure, but watch till the end to see what happens.

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